One client asked me Why dont you relax your hair anymore? It was so easy for them before. (IBIS World) #2. One out of five black women feels the need to straighten their hair for work. Keep reading to learn more about the power of black dollars. Youre covered whether your work is salon-based or you go out and about visiting clients. In 2021, 93% of the nail technician workforce is female and 7% is male. Hacks & Inspiration from Hair Experts at Unilever. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. When you see the pictures or the appearance, you can see that no ones done my hair, she said. The industry has been in recovery ever since. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). Salon turnover in different parts of the country. According to the [210+ Pages] research report; the global Spas and Beauty Salons Market in 2019 was approximately USD 144.48 Billion. Although the so-called cost-of-living-crisis could also have a part to play. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. Mr. Swarry predicted that broadening training would be challenging. 12. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. $24.17 billion. 15. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. Hair Salon Industry Statistics 2022 26. However, American hairdressers. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. 32. However, in 2021, black-owned hair care brands are becoming increasingly common. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. Sales of shampoos and conditioners are the biggest contributors. The latest estimates for England only, indicate that waste generation was around 33.8 million tonnes in 2020, a decrease of 9% since 2019. 30. Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . Black women are more likely to report spending more money on products for their hair than white women. A reported432% spikein bookings at the end of lockdown in April 2021 (while not entirely unexpected) indicates the demand for hair and beauty treatments is likely to stay strong. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Personal care and beauty, which includes hair care, is a $518B industry in 2021. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. 25. 5. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. "White hairdressers, nine times out of 10, don't know how to . The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. 50% of black women believe that their natural hair and care are essential to their identities. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Please re-enter your email address. Most of the natural hair care products contain . In 2020, the global black hair care market rose to $2.5B. But I also think that this distribution at Chteau Rouge and Chteau deau in Pakistani corner shops will slowly disappear or at least become less dominant because people dont like shopping there and the areas gentrification will phase these retailers out. Despite the pandemic, salon numbers have continued to increase year on year. In the US, black people spend 18% of their annual income on hair care and beauty products. Hair wigs and extensions can be made using human hair or synthetic fibers . 1 in 3 black women reports that their hair is the reason they havent exercised, compared to one in ten white women. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. Just in patches, she said, laughing. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. 3. Find interesting in-depth UK business insurance statistics and facts right here. s offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. Beauty Industry Statistics and Market Research: Global & US. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. We use cookies to guarantee you the best experience on our site. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. Activilong is trying to clean up their ingredient list in their products to make it more natural and safe and theyve put a lot of effort towards their communications strategy. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. In some cities, merely getting an appointment can take weeks. Growing Demand for Men's Beauty Products. Available to download is a free sample file of the United States . Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. Full-time employment was also down 21% on 2019s figures. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . Black men who regularly change their hairstyle use the highest amount of black hair products. Product offerings that were once centered on hair relaxers have given way to natural hair care products thanks to the natural hair movement. Can you give me an example of a difficult brand launch that failed in the French market? 40. black women experience high levels of anxiety than white women. Theres more advice and info on ourhairdressers insurance,beauty therapist insuranceandnail technicians' insurancepages. Salon Industry Long Underserved Black Clients. Currently, the market is about $1.5-2.0 billion/year in the United States. 27. 40% of respondents said they were intending to grow their business. Approximately 65% of services fell into this category. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. 1 in 5 black women feels social pressure to straighten their hair for work twice as many as white women. Focus on hair and scalp health to appeal to the growing number of protective style wearers. Hair salons in the United States generate about $44 billion in revenues each year. $35.64 billion. She previously studied economics and journalism at college. Key Hospitality Industry Statistics. To learn, she has turned to tutorials by Black hair experts on Instagram. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. They didnt understand that there wasnt a strong network of Afro hair stylists across France. Hair Color Statistics & Industry Trends. 94% of people working in beauty in 2019 were female. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. All figures quoted are the most up-to-date available at the time of publishing. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. No such thing as bad publicity? (Research and Markets) The growth rate of the global web-to-print market is 6.2%, with an estimated value of $1500 million by 2027. L'Oral. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). COVID Recovery; Improvements to education and training ; . However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. The salon offered hair and skin care, as well as other services catering to black women. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. 43% of black women say they use 5+ hair products. 33. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. They didnt understand that there wasnt a strong network of Afro hair stylists across France. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. (Research and Markets) #2. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. How big is the beauty industry? . Marvina Newton having her hair styled at Elite Hair Studio in Armley. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. CHAYET CHININ The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. Read on for some amazing stats. 85% of women color their hair at least once every eight weeks. regardless if you are black, white, asian, latina at the same stores and price points. A five-year forecast of the market and noted trends. Their contribution to the UK economy. By Aina J. Khan and Charlie Brinkhurst-Cuff. It would be a real positive if all salons could be able to do black hair.". 28. To improve your experience with us, we use cookies for analytics and personalised advertising. 11. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. Black women spend $1.1B annually on wigs, weaves, and extensions. Black Americans yearly spend 18% of their income on ethnic hair beauty products. Studies show that black consumer spending increases with the number of black hair and beauty products available. 22. (Condor Ferries, 2020) There are at least 91,000 hotels and motels in the US, around 52,000 of which are hotels. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. 83% of people working in hairdressing and barbering are female (2019). In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. We get to see ourselves.. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Is it true that France, while it stands as the biggest market, is hard to penetrate? Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. If you are curious about natural hair and the black hair industry statistics, we have them here for you. Beauty Sales. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Calma Ritchie, the owner of XL Hair Design in Bradford. The most searched for hair care brand in the UK is The Ordinary, with an average of . How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. Black consumers in the US spend disproportionately on styling products. Millennial naturalistas have more positive attitudes toward textured hair than all other women. An assessment of the competitive landscape and market shares for major companies. In 2017, the sales value of relaxers in . The global black hair market was worth $2.5B in 2020. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. In global comparison, most revenue is . The US hair care sector is worth more than $83B, making it the largest hair care market in the world. 1. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. One client asked me Why dont. Hair tint retouches have become more popular than highlights in the hair in 2022. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. Its not as easy as just, Im going to learn Afro hair.. We explore all of this below. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. IBISWorld reports on thousands of industries around the world. All the hair comes in a natural black shade that can be bleached and dyed . With no nationwide legal protections against hair . Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. (IBIS World) #3. Hair care makes up 24% of the beauty and personal care industrys revenues. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. Music publishers in the US were estimated to have an annual expense of $2.36 billion. Black women are more likely to report having professional styling appointments than white women. And which products are the ethnic hair and beauty aisle lacking? This is equivalent to every person in the UK spending 166 on personal care treatments yearly. Hmmm. The haircare and beauty industry is dynamic and continues to grow at a rapid pace. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. Experts estimate that the black hair market in the UK is worth 88M or over $120M. United Kingdom Hair Care Industry Reports . Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. The proliferation of reggae from the Islands in America profoundly influenced fashion and hairstyles in the 1990s. 21. In five years, hair relaxer sales declined 25% from an all-time high of $750M. 2. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. The number of hair and beauty businesses in the UK. Black Americans spend 35% of their money on hair products on styling products. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. Unlike at Peckham Palms, other salons sometimes turn away Black people, saying that their stylists are unequipped to serve them. There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. Madam CJ Walker became the first black female millionaire in the US from sales of her black hair product line. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . Will the hair relaxers of tomorrow no longer be chemical? . Overall, how is the black hair care market performing? Were answering these questions and more in this guide. African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. 41. The global cosmetics industry is valued at $380.2 billion. Black Pound Report 2022 highlights Multi-Ethnic spending power. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. However, in 2021, product claims drive black consumer purchases more than ingredient lists. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. 1. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. 70% of black women read labels on hair care products, 26. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. In 2020, the global market for web-to-print was estimated at $983.4 million. Households of low-income families make up 43.3% of the natural hair market spending. There are 21.8M posts tagged under natural hair on Instagram. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. 43. 35. Hair Salon growth in the US Market in 2022 rose 16.9%. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. Ashley Turner @Ashley_MTurner. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. More than half have been unable to find them. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. 27% of black consumers say they like to try out different hairstyles. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. Searches for "men's skincare" are up 103% over 10 years. Personal funding . Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. So its all very cultural! There's a fairly even split between those working full- or part-time for all nail technicians. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. The global beauty industry market is valued at $511 billion. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. Sign up to the newsletter and get exclusive hair care tips and tricks. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. Its Vowing to Change That. Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Black women experience high levels of anxiety over their natural hair. Learn the facts about the preferences of black hair industry consumers below. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. 39. She currently lives in Leeds, in northern England. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027.
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